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Author Question: Messages that try to convince the audience to consider then purchase products and services are ... (Read 201 times)

HudsonKB16

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on: Jun 23, 2018
Messages that try to convince the audience to consider then purchase products and services are called what?
 
  A) Direct messages
  B) Indirect messages
  C) Business messages
  D) Persuasive business messages
  E) Marketing and sales messages

Question 2

Which of the following is true for persuasive messages?
 
  A) The messages must be competitive.
  B) The message must be based on positive social outcomes.
  C) The message must be compelling.
  D) The message must use lively words and phrases.
  E) The message must be highly visual.


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Kaytorgator

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: E
Explanation: E) You'll explore two types of persuasive messages: persuasive business messages (those that try to convince audiences to approve new projects, enter into business partnerships, and so on) and marketing and sales messages (those that try to convince audiences to consider and then purchase products and services).

Answer to Question 2

Answer: C
Explanation: C) In today's information-saturated business environment, having a great idea or a great product is no longer enough. Every day, untold numbers of good ideas go unnoticed and good products go unsold simply because the messages meant to promote them aren't compelling enough to be heard above the competitive noise.


HudsonKB16

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Reply #2 on: Jun 23, 2018
Correct answers!


Kaytorgator

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Reply #3 on: Jun 23, 2018
Great! Please up vote :D


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