Author Question: Which of the following can become a benefit of the social media environment for the organization? ... (Read 37 times)

KWilfred · **on:** Jun 23, 2018

Which of the following can become a benefit of the social media environment for the organization?

A) Online rumors
B) False information
C) Attacks on the company's reputation
D) Customers who feel they have been treated unfairly
E) Suggestions for product improvement

Question 2

Because rumors and criticism can spread around the world in a matter of minutes, how should companies handle comments on social media sites?

A) Companies should respond on a case by case basis.
B) Companies should respond only to positive comments.
C) Companies should respond only to negative comments.
D) Companies should consult the legal department and other experts before responding to comments.
E) Companies should respond using the direct format for messages.

itsakadoozi · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: E
Explanation: E) For all the benefits they bring to business, social media and other communication technologies have created a major new challenge: responding to online rumors, false information, and attacks on a company's reputation. Customers who believe they have been treated unfairly like these sites and tools because they can use the public exposure as leverage. Many companies appreciate the feedback, too, and many actively seek out complaints to improve their products and operations.

Answer to Question 2

Answer: A
Explanation: A) False rumors and both fair and unfair criticisms can spread around the world in a matter of minutes. Responding to rumors and countering negative information requires an ongoing effort and case-by-case decisions about which messages require a response.