Author Question: When planning an instant message, the message should be planned according to the rules of oral ... (Read 78 times)

jon_i

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When planning an instant message, the message should be planned according to the rules of oral conversation instead of written conversation.
 
  Indicate whether the statement is true or false.

Question 2

When incorporating blogs into a corporate social media stream, what role can blogs take in support of the media plan?
 
  A) Blogs can be used to clarify information.
  B) Blogs can act as the hub for the multiple threads in the social media plan.
  C) Blogs can act as the complaint department for the social media plan.
  D) Blogs can limit word-of-mouth marketing efforts by customers.
  E) Blogs can allow consumers to become subject matter experts.



Pswine

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Answer to Question 1

Answer: TRUE
Explanation: Except for simple exchanges, take a moment to plan IM conversations in much the same way you would plan an important oral conversation. A few seconds of planning can help you deliver information in a coherent, complete way that minimizes the number of individual messages required.

Answer to Question 2

Answer: B
Explanation: B) Blogs can be great tools in clarifying information, crisis communication, and marketing efforts, but to support the media plan in the best way possible, blogs should act as the central hub of the company's social media plan.



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