Which of the following should be consistent regardless of what ...

[FButt]

Which of the following should be consistent regardless of what social media tool is being utilized?
 
  A) Website address
  B) Graphics
  C) Content
  D) Appearance
  E) Personality

Question 2

Connecting various links to a corporation's online personality can be accomplished using what?
 
  A) Social media
  B) A central hub
  C) LinkedIn
  D) A specific media personality
  E) User generated content

[jasonq]

Answer to Question 1

Answer: E
Explanation: E) Each social network is a unique environment with particular norms of communication. For example, as a strictly business-oriented network, LinkedIn has a more formal vibe than Facebook and Google+, which cater to both consumers and businesses. However, while adapting to the expectations of each network, be sure to maintain a consistent personality across all the networks in which you are active.

Answer to Question 2

Answer: B
Explanation: B) Although it's important to join those conversations and be visible where your stakeholders are active, it's equally important to anchor your presence at your own central huba web presence you own and control. This can be a combination of a conventional website, a blog, and a company-sponsored online community, for example. Use the hub to connect the various pieces of your online self (as an individual or a company) to make it easier for people to find and follow you.