Author Question: Using language analysis software to track public opinion is an example of what? A) Recruitment ... (Read 152 times)

clippers! · **on:** Jun 23, 2018

Using language analysis software to track public opinion is an example of what?

A) Recruitment
B) Sentiment analysis
C) Social customer service
D) Networking
E) Social media complexity

Question 2

Which of the following measures how effectively a company engages with online stakeholders?

A) Sentiment analysis
B) Cold calling
C) Brand socialization
D) Content marketing
E) Socialization

31809pancho · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: B
Explanation: B) A number of tools now exist to gather market intelligence from social media more or less automatically. For example, sentiment analysis is an intriguing research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

Answer to Question 2

Answer: C
Explanation: C) According to one recent survey of company executives, socialization now accounts for more than half of a company or brand's global reputation. Brand socialization is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.