Which of the following social media tools would be the most ...

[bb]

Which of the following social media tools would be the most appropriate way to send a longer message or a document to the audience?
 
  A) Blogging
  B) Podcasting
  C) Information sharing sites
  D) Social networks
  E) Wikis

Question 2

How does social media best increase the power of stakeholders?
 
  A) By controlling the number of likes for a product
  B) By increasing the transparency of the organization
  C) By allowing links to be sent to social groups
  D) By limiting control of the organization over their website
  E) By only trusting those who use social media

[nmyers]

Answer to Question 1

Answer: E
Explanation: E) Individuals and companies have a broad range of options for sending brief messages (from one or two sentences up to several pages long), including the following: social networks, information and content sharing sites, email, instant messaging (IM), text messaging, blogging and microblogging, and podcasting. Two other key media, websites and wikis, which are used for longer messages and documents.

Answer to Question 2

Answer: B
Explanation: B) Empowered stakeholders can use the amplifying power of social media to help companies that appear to be acting in their best interests and harm companies that are not. Social media also have the potential to increase transparency, with more eyes and ears to monitor business activities and to use the crowd's voice to demand accountability and change.

[bb]

Excellent

[dantucker]

Gracias!