Answer to Question 1
Answer: After you have defined your audience's information needs, your next step is to satisfy those needs completely. In addition to delivering the right quantity of information, you are responsible for verifying the quality of that information. Is the information accurate? Inaccuracies can cause a host of problems, from embarrassment and lost productivity to serious safety and legal issues. Be sure to review any mathematical or financial calculations. Check all dates and schedules. Examine your own assumptions and conclusions to be certain they are valid. Is the information ethical? By working hard to ensure the accuracy of the information you gather, you'll also avoid many ethical problems in your messages. However, messages can also be unethical if important information is omitted or obscured. Is the information pertinent? Some points will be more important to your audience than others. By focusing on the information that concerns your audience the most, you increase your chances of sending an effective message.
Answer to Question 2
Answer: TRUE
Explanation: When you have a clear picture of your audience, your next step is to assemble the information you will include in your message. For simple messages, you may already have all the information at hand, but for more complex messages, you may need to do considerable research and analysis before you're ready to begin writing.
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