Author Question: When using social media to investigate how people are feeling or what they are thinking, what type ... (Read 39 times)

NguyenJ · **on:** Jun 23, 2018

When using social media to investigate how people are feeling or what they are thinking, what type of information should be posted on the media site?

A) Information that will stimulate discussion
B) Information that has already received positive feedback elsewhere
C) Information that is tightly controlled by the media host
D) Information that is highly controversial
E) Information that is ethical and accurate

Question 2

A knowledge management system would best be utilized when?

A) When defining the purpose
B) When developing an audience profile
C) When gathering information
D) When determining audience needs
E) When determining required information

matt · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: A
Explanation: A) All information should be ethical and accurate, but that alone will not measure how people think or feel. Well developed and insightful information that engages the audience will encourage users to share feelings and insights.

Answer to Question 2

Answer: C
Explanation: C) When you have a clear picture of your audience, your next step is to assemble the information you will include in your message. For simple messages, you may already have all the information at hand, but for more complex messages, you may need to do considerable research and analysis before you're ready to begin writing. A knowledge-management system is a centralized database that collects the experiences and insights of employees throughout the organization.