Answer to Question 1
Answer: A
Explanation: A) When you have a clear picture of your audience, your next step is to assemble the information you will include in your message. For simple messages, you may already have all the information at hand, but for more complex messages, you may need to do considerable research and analysis before you're ready to begin writing.
Answer to Question 2
Answer: Using the planning sheet identified in figure 3.2 will help in determining the expectation of the audience. To best meet audience expectations and preferences, the writer must consider how the audience takes in information. Some audience members are visual, some are auditory. Additionally, some are less comfortable with various technology functions than others. The writer must consider all these issues during the planning phase of the writing process. Another area of expectation or preference is based on the knowledge the audience member has about the reason for writing. If the audience is unfamiliar with the background information, they may want to know that information. If this is an ongoing conversation, perhaps no background information is needed. Also, knowledge of industry specific jargon and buzzwords can add or detract from the communication, based on audience preferences. Taking a few minutes to forecast the probable reaction can aid in addressing points that are most important to the audience.
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