Conducting an audience analysis involves all of the following ...

[deesands]

Conducting an audience analysis involves all of the following except which?
 
  A) Identifying the primary audience
  B) Developing an audience profile
  C) Determining audience composition
  D) Gauging audience members' level of understanding
  E) Forecasting probable reaction

Question 2

After determining a clear and meaningful purpose for a communication, what is the next step in planning the communication?
 
  A) Understanding the needs of the audience
  B) Writing the communication
  C) Refining the topics to be covered in the communication
  D) Developing the first draft of the communication
  E) Determining the channel and medium for the communication

[dantucker]

Answer to Question 1

Answer: B
Explanation: B) Before audience members will take the time to read or listen to your messages, they have to be interested in what you're saying. They need to know the message is relevant to their needseven if they don't necessarily want to read or see your message. The more you know about your audience members, their needs, and their expectations, the more effectively you'll be able to communicate with them. Conducting an audience analysis is the same as developing an audience profile.

Answer to Question 2

Answer: A
Explanation: A) When you are satisfied that you have a clear and meaningful purpose and that now is a smart time to proceed, your next step is to understand the members of your audience and their needs. Drafting, writing and refining the writing should not happen until a thorough understanding of audience needs are developed.