Which of the following best describes the characteristics and ...

[sheilaspns]

Which of the following best describes the characteristics and experiences that define each of us as individuals?
 
  A) Diversity
  B) Culture
  C) Cultural context
  D) Social behavior
  E) Practical intelligence

Question 2

Discuss why stealth marketing is unethical.
 
  What will be an ideal response?

[moormoney]

Answer to Question 1

Answer: A
Explanation: A) Throughout one's career, employees will interact with people from a variety of cultures, people who differ in race, age, gender, sexual orientation, national and regional attitudes and beliefs, family structure, religion, native language, physical and cognitive abilities, life experience, and educational background. Although the concept is often narrowly framed in terms of ethnic background, a broader and more useful definition of diversity includes all the characteristics and experiences that define each of us as individuals.

Answer to Question 2

Answer: Stealth marketing is a practice used by some companies to promote a product or idea. Companies recruit people to promote products to friends and other contacts in exchange for free samples or other rewards without requiring them to disclose the true nature of the communication. The Federal Trade Commission asserts that these techniques are deceptive because they don't give their targets the opportunity to raise their instinctive defenses against the persuasive powers of marketing messages. Stealth marketing allows a reward or benefit to be given to someone for the promotion of the product, without the general public being made aware of the promotion. Stealth marketing can be done using likes, on social media sites, etc.

[sheilaspns]

Thank you

[moormoney]

No problemo