Answer to Question 1
Answer: The way you handle the letter of transmittal depends on whether the proposal is solicited or unsolicited. If the proposal is solicited, approach the letter of transmittal as a positive messagehighlighting those aspects of your proposal that may give you a competitive advantage. If the proposal is unsolicited, approach the letter as a persuasive message that must convince the reader that you have something worthwhile to offer, something that justifies the time required to read the entire proposal.
Answer to Question 2
Answer: How you handle the letter of transmittal depends on whether the proposal is solicited or unsolicited. If the proposal is solicited, the transmittal letter follows the pattern for positive messages, highlighting those aspects of your proposal that may give you a competitive advantage. If the proposal is unsolicited, the transmittal letter follows the pattern for persuasive messages, since it must persuade the reader that you have something worthwhile to offer.
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Example of a collection letter.
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