Author Question: In an unsolicited proposal, a synopsis or executive summary may be A) essential for highlighting ... (Read 101 times)

dmcintosh · **on:** Jun 23, 2018

In an unsolicited proposal, a synopsis or executive summary may be

A) essential for highlighting your competitive advantage.
B) useful if the proposal is short.
C) placed in an appendix.
D) replaced by a letter of transmittal.
E) most effective if it does not mention the RFP to which you are responding.

Question 2

You're sending a solicited proposal to a local restaurant in an effort to become its primary food vendor. The letter of transmittal to accompany the proposal should follow the format for

A) positive messages.
B) bad-news messages.
C) persuasive messages.
D) routine messages.
E) operational reports.

yeungji · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: D
Explanation: D) If your proposal is unsolicited, your transmittal letter will already have caught the reader's interest, making a synopsis or an executive summary redundant.

Answer to Question 2

Answer: A
Explanation: A) If the proposal is solicited, treat the transmittal letter as a positive message, highlighting those aspects of your proposal that may give you a competitive advantage. If the proposal is unsolicited, the transmittal letter should follow the advice for persuasive messages, the letter must persuade the reader that you have something worthwhile to offer that justifies reading the proposal.