Answer to Question 1
Answer: Effective report content is accurate (factually correct and error-free). It's also complete, in that it provides readers with all the information they need to understand the situation, problem, or proposal and then make a decision. Effective content is balanced. It represents all sides of the issue fairly and equitably. It also includes all essential information, even if some of it doesn't support the author's line of reasoning. Furthermore, effective content is clear and logicalwritten in uncluttered sentences and well organized. Finally, effective content is documented properly, giving credit to all sources of information on which the report draws.
Answer to Question 2
Answer: Six strategies for making proposals more effective are (1) Demonstrate your knowledge in order to convince your audience that you have the knowledge and experience to solve the problem or address the opportunity outlined in your proposal. (2) Provide concrete, quantifiable information and examples instead of vague, unsupported generalizations. Spell out your plan and give details on how the job will be done. (3) Research the competition using trade publications and the Internet to become familiar with the products, services, and prices of other companies offering similar products or services. (4) Prove that your proposal is appropriate and feasible for your audience. (5) Relate your product, service, or personnel to the reader's exact needs. (6) Package your proposal attractively, insuring that it is letter perfect, inviting, and readable. Readers will prejudge the quality of your products or services by the proposal you submit.
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