A survey is ________ if it produces identical results when ...

[MGLQZ]

A survey is ________ if it produces identical results when repeated under similar conditions.
 
  A) valid
  B) objective
  C) representative
  D) bias-free
  E) reliable

Question 2

When conducting primary research by using interviews, which of the following will have the least effect on responses?
 
  A) the ability to adapt the question set based on response
  B) the subject's cultural and language background
  C) the type of questions being asked
  D) issues such as race, gender, age, and social status
  E) the way the questions are framed

[Moriaki]

Answer to Question 1

Answer: E
Explanation: E) A carefully prepared and conducted survey can provide invaluable insights, but only if it is reliable (would produce identical results if repeated under similar conditions) and valid (measures what it's supposed to measure).

Answer to Question 2

Answer: A
Explanation: A) Online surveys offer a number of advantages, including speed, cost, and the ability to adapt the question set along the way based on a respondent's answers. Be aware that the answers you receive in an interview are influenced by the types of questions you ask, by the way you ask them, and by each subject's cultural and language background. Potentially significant factors include the person's race, gender, age, educational level, and social status.