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Author Question: Because promotional messages are not legally binding contracts in most states, it is usually ... (Read 107 times)

iveyjurea

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on: Jun 23, 2018
Because promotional messages are not legally binding contracts in most states, it is usually acceptable to imply offers or promises you cannot deliver.
 
  Indicate whether the statement is true or false.

Question 2

You usually do not need permission to use a person's name or photograph in a marketing or sales message.
 
  Indicate whether the statement is true or false.


sarajane1989

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: FALSE
Explanation: Tactics such as bait and switch, in which one item is advertised, but the customer is switched to another item when he or she comes in, are illegal in many places. Practices that aren't technically illegal but are still deceptive are clearly unethical and should not be done.

Answer to Question 2

Answer: FALSE
Explanation: You need to get permission to use real people in an ad whether they are celebrities or simply ordinary citizens.


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