Author Question: An ethical persuasive argument A) is a contradiction in terms. B) focuses on how the audience's ... (Read 33 times)

yoroshambo · **on:** Jun 23, 2018

An ethical persuasive argument

A) is a contradiction in terms.
B) focuses on how the audience's actions will benefit the sender.
C) includes all evidence, whether or not it's relevant.
D) focuses on being both truthful and nondeceptive.
E) requires admitting up front that you stand to gain from audience compliance.

Question 2

Marketers use ________ to track the online behavior of website visitors and serve up ads based on what their interests appear to be.

A) cyber stalking
B) crowdsourcing
C) social convergence
D) behavioral targeting
E) psychographics

trog · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: D
Explanation: D) There is a difference between being truthful and being non-deceptive. Being truthful strictly requires that no lies or falsehoods are told. Being nondeceptive goes a step further, ensuring that all relevant information is supplied, and no information is presented in a manipulative or misleading way.

Answer to Question 2

Answer: D
Explanation: D) Behavioral targeting tracks the online behavior of website visitors and serves up ads based on what they appear to be interested in.