Author Question: Which of the following would not be an effective technique for gaining audience attention in sales ... (Read 116 times)

jeatrice · **on:** Jun 23, 2018

Which of the following would not be an effective technique for gaining audience attention in sales messages?

A) offering an exciting product benefit
B) encouraging people to place an order
C) offering a unique solution to a common problem
D) appealing to people's emotions
E) offering a piece of interesting news

Question 2

A ________ helps a potential buyer move through the purchasing process without having to make an immediate decision; a ________ encourages a potential buyer to make a purchase decision immediately.

A) marketing message; product push
B) measured response; content quotient
C) persuasive appeal; purchase message
D) marketing message; sales message
E) persuasive message; marketing message

BUTTHOL369 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: B
Explanation: B) Effective attention-getting techniques might include offering an exciting product benefit, a piece of interesting news, an appeal to people's emotions or sense of financial value, or a unique solution to a common problem.

Answer to Question 2

Answer: D
Explanation: D) Marketing messages usher potential buyers through the purchasing process without asking them to make an immediate decision. Sales messages then take over by encouraging potential buyers to make a purchase decision then and there.