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Author Question: One of the best ways to gain credibility for your message is to support it with objective evidence. ... (Read 93 times)

Kthamas

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on: Jun 23, 2018
One of the best ways to gain credibility for your message is to support it with objective evidence.
 
  Indicate whether the statement is true or false.

Question 2

The AIDA model can be used with both the direct and indirect approaches for persuasive messages.
 
  Indicate whether the statement is true or false.


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karmakat49

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: TRUE
Explanation: The better the source of your evidence, the more credible your product looks. Thus, an educational product that has been approved by a prominent teacher's organization, for example, looks more attractive than a product that has been endorsed only by paid users.

Answer to Question 2

Answer: TRUE
Explanation: The AIDA model is designed to be used with the indirect approach. However, the model also works well with the direct approach, putting the main idea of your message right up front in the attention phase of the process.


Kthamas

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Reply 2 on: Jun 23, 2018
Gracias!

epscape

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Reply 3 on: Yesterday
Wow, this really help

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