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Author Question: An advertisement stating that a new product offers freedom and comfort along with 20 savings per ... (Read 67 times)

skymedlock

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on: Jun 23, 2018
An advertisement stating that a new product offers freedom and comfort along with 20 savings per month is using
 
  A) an emotional appeal.
  B) an analogy.
  C) an inductive appeal.
  D) both logical and emotional appeals.
  E) circular reasoning.

Question 2

Which of the following uses a deductive approach to persuasion?
 
  A) Because the stock market has been falling lately, share prices of our company stock will probably also decline.
  B) Because the stock price of our company fell, the entire market will probably also decline.
  C) Our stock price is like a marathon runner, slowly making progress towards our goal.
  D) As always, the stock market really affected our stock prices last week.
  E) Have you heard what happened to stock prices last week?


jordangronback

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: D
Explanation: D) Both logical and emotional appeals are being used. The emotional part of the message refers to freedom and comfort. The logical part of the message refers to the 20 savings.

Answer to Question 2

Answer: A
Explanation: A) Deductive reasoning takes a generalization and applies it to a particular situation. For example, the decline of the entire market is a generalization that is being used to predict something specific, the decline of an individual stock price.


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