Author Question: An effective ending for a persuasive message would be: A) Simply take the enclosed coupon to any ... (Read 115 times)

codyclark · **on:** Jun 23, 2018

An effective ending for a persuasive message would be:

A) Simply take the enclosed coupon to any of our service centers by June 15 for your free oil and filter change.
B) Please respond as soon as possible because this offer is not likely to last very long.
C) Wouldn't you like to save some money?
D) Be sure to tell all your friends about this exciting offer.
E) Now that I have your attention, here is what to do.

Question 2

The key to a successful action phase in the AIDA model is

A) getting readers to change their minds.
B) increasing the audience's awareness of your product or service.
C) making the action you propose simple and easy.
D) creating a win-lose situation, with you as the winner.
E) reproaching the audience for not taking action sooner.

yeungji · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: A
Explanation: A) The choice that focuses on action is by far the best here. Note that a key to promoting action is to make the action easy and simple for the audience. If the audience needs to take complicated or difficult steps in the process, it is unlikely to take action.

Answer to Question 2

Answer: C
Explanation: C) Consumers have many choices. If you want them to take action on your product, you need to remove all obstacles to taking that action. That is why, for example, magazine subscription ads include a prepaid bill me later card that customers just pop in the mail. Companies know customers are much more likely to make a purchase if the process is quick and easy to carry out.