Author Question: When using the AIDA approach to persuasion, which of the following would be the best opening to your ... (Read 71 times)

nautica902 · **on:** Jun 23, 2018

When using the AIDA approach to persuasion, which of the following would be the best opening to your message?

A) How are you today?
B) I know you've heard this all before, but ...
C) Are you spending way too much on prescription drugs?
D) This is an important message.
E) What I am about to tell you might seem insignificant, but believe me, it's not.

Question 2

When you're composing a persuasive message, all of the following except ________ are common mistakes that you need to avoid.

A) using a hard-sell approach
B) promoting compromise
C) relying solely on great arguments
D) assuming that persuasion is a one-shot effort
E) using a well-crafted story

sokh · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: C
Explanation: C) A good opening avoids an overly pushy, hard-sell approach that tends to be off-putting to audiences. Instead, it appeals to emotional and logical elements in a subject the audience is likely to care about. If the opening seems intriguing to the audience, it should be considered a success.

Answer to Question 2

Answer: B
Explanation: B) Successful persuasion is often a process of give-and-take, particularly in the case of persuasive business messages.