The attempt to change an attitude, belief, or action is known as ...

[LCritchfi]

The attempt to change an attitude, belief, or action is known as
 
  A) manipulation.
  B) deception.
  C) motivation.
  D) exploitation.
  E) persuasion.

Question 2

Using simple language in persuasive messages
 
  A) helps avoid suspicions of fantastic claims and emotional manipulation.
  B) reduces your credibility, since jargon and complex terminology are impressive.
  C) confuses the audience, since they expect you to show how much you know.
  D) is harmful when addressing external audiences.
  E) is fine as long as you overwhelm the audience with complicated charts and diagrams.

[mrphibs]

Answer to Question 1

Answer: E
Explanation: E) Persuasion is an attempt to change an audience's attitudes, beliefs, or actions. Successful professionals understand that persuasion is not about trickery or getting people to act against their own best interests; it's about letting audiences know they have choices and presenting your offering in the best possible light.

Answer to Question 2

Answer: A
Explanation: A) Keep your message direct, clear, and positive. Audiences often respond unfavorably to over-the-top language, so keep your writing simple and straightforward. You will communicate most effectively if you do not confuse your audience.

[LCritchfi]

TYSM

[nyrave]

Gracias!