Answer to Question 1
Answer: C
Explanation: C) Limiting your scope is vital. If you seem to be wrestling with more than one main idea, you haven't zeroed in on the heart of the matter. If you try to create a persuasive message without focusing on the one central problem or opportunity your audience truly cares about, chances are you won't be able to persuade successfully.
Answer to Question 2
Answer: A
Explanation: A) Encourage a positive response to your persuasive messages by (1) using positive and polite language, (2) understanding and respecting cultural differences, (3) being sensitive to organizational cultures, and (4) taking steps to establish your credibility.