If a supervisor tells a worker who consistently arrives late, I ...

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If a supervisor tells a worker who consistently arrives late, I know you don't want to have your pay docked, the supervisor is addressing the worker's need for
 
  A) safety and security.
  B) acceptance.
  C) status and esteem.
  D) self-actualization.
  E) power and control.

Question 2

Marketers use quantifiable characteristics known as ________ and psychological characteristics known as ________ to help them understand the needs of an audience.
 
  A) social graphics; intuitional data
  B) demographics; psychographics
  C) crowdsourcing; regionalism
  D) psychometrics; cryptography
  E) selling points; desired benefits

[pocatato]

Answer to Question 1

Answer: A
Explanation: A) The threat to dock pay falls into the category of financial security, which in turn falls under the general human need for safety and security.

Answer to Question 2

Answer: B
Explanation: B) To understand and categorize audience needs, you can refer to specific information, such as demographics (quantifiable characteristics) and psychographics (psychological characteristics).