A ________ is a specialized document used to share relevant ...

[CORALGRILL2014]

A ________ is a specialized document used to share relevant information with the news media.
 
  A) treatise
  B) press release
  C) developmental brief
  D) direct-to-consumer release
  E) tweet

Question 2

Many companies use social media to publish ________, in which they communicate directly with customers and other audiences, rather than going through news media outlets.
 
  A) cyber statements
  B) virtual press publications
  C) microcosmic news stories
  D) direct-to-consumer news releases
  E) goodwill documents

[komodo7]

Answer to Question 1

Answer: B
Explanation: B) A press release (aka news release) is a specialized document used to share relevant information with the news media.

Answer to Question 2

Answer: D
Explanation: D) Many companies view social media as a general-purpose tool for creating direct-to-consumer news releases for customers and other audiences.

[CORALGRILL2014]

Thanks for the timely response, appreciate it

[xiazhe]

Gracias!