Direct-to-consumer news releases are A) specialized documents ...

[OSWALD]

Direct-to-consumer news releases are
 
  A) specialized documents used to share relevant information with the news media.
  B) compliance documents written for governmental regulatory agencies.
  C) financial statements intended for the use of top corporate managers.
  D) general purpose tools for communicating directly with customers and other audiences.
  E) Twitter-ready statements.

Question 2

Which of the following will not help you write routine messages that promote goodwill?
 
  A) providing information your readers may find helpful
  B) focusing on your audience
  C) including a sales pitch with every routine message
  D) maintaining a positive tone
  E) offering suggestions for areas of improvement

[Shshxj]

Answer to Question 1

Answer: D
Explanation: D) A direct-to-consumer news release is a general-purpose tool for communicating directly with customers and other audiences.

Answer to Question 2

Answer: C
Explanation: C) Routine messages can build goodwill by sharing helpful information and providing an element of entertainment.

[OSWALD]

Thank you

[Shshxj]

Happy to help you