Answer to Question 1
Answer: Although instant messages are often conceived, written, and sent within a matter of seconds, the principles of the three-step process still apply. In planning instant messages, view every IM exchange as a conversation and take a moment to plan the overall exchange. Think through the specific needs of your audience, and try to deliver information in a coherent, complete way that minimizes the number of individual messages required. When writing instant messages, remember that the appropriate writing style for business IM is more formal than the style you may be accustomed to with personal IM or text messaging. Avoid IM acronyms except when communicating with close colleagues. The completing phase is easy when it comes to IM. Once you've selected some basic font settings that apply to all your messages, you generally don't need to do anything in terms of producing each message, and distributing is as simple as clicking the send button. However, don't skip over the revising and proofreading tasks, and make sure your message contains all the necessary information.
Answer to Question 2
Answer: An effective subject line is both informative and compelling, and captures the audience's attention. It does more than just describe or classify message content. It also builds interest with key words, quotations, directions, or questions.
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