Author Question: Companies can use a research technique called ________ to track social networks and other media to ... (Read 108 times)

jayhills49 · **on:** Jun 23, 2018

Companies can use a research technique called ________ to track social networks and other media to (1) take the pulse of public opinion and (2) identify opinion makers.

A) cold calling
B) sentiment analysis
C) brand socialization
D) location-based networking
E) guerilla marketing

Question 2

To make it easier for people to find and follow an organization, all social media from the organization should be organized in a central hub, a

A) Facebook page with embedded links to supporting data.
B) community building site.
C) web presence that anchors the online presence.
D) community blog site.
E) cloud computing site.

Brummell1998 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: B
Explanation: B) With sentiment analysis, companies use language-analysis software to track social networks and other media and discover public opinion and identify influential opinion makers.

Answer to Question 2

Answer: C
Explanation: C) It's important to anchor your presence at your own central huba web presence you own and control. Use the hub to connect the various pieces of your online self to make it easier for people to find and follow you.