Providing free information that is valuable to the audience but ...

[Sufayan.ah]

Providing free information that is valuable to the audience but also helps a company build closer ties with customers is called
 
  A) content augmentation.
  B) community hub building.
  C) extending the organization.
  D) customer support.
  E) content marketing.

Question 2

The measure of how effectively a company engages with online stakeholders is
 
  A) brand socialization.
  B) understanding target markets.
  C) sentiment analysis.
  D) brand community.
  E) community of interest.

[Awesome]

Answer to Question 1

Answer: E
Explanation: E) Content marketing is the practice of providing free information that is valuable to community members but that also helps a company build closer ties with current and potential customers.

Answer to Question 2

Answer: A
Explanation: A) Brand socialization is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

[Sufayan.ah]

Gracias!

[Mochi]

TYSM