Author Question: Providing free information that is valuable to the audience but also helps a company build closer ... (Read 38 times)

Sufayan.ah · **on:** Jun 23, 2018

Providing free information that is valuable to the audience but also helps a company build closer ties with customers is called

A) content augmentation.
B) community hub building.
C) extending the organization.
D) customer support.
E) content marketing.

Question 2

The measure of how effectively a company engages with online stakeholders is

A) brand socialization.
B) understanding target markets.
C) sentiment analysis.
D) brand community.
E) community of interest.

Awesome · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: E
Explanation: E) Content marketing is the practice of providing free information that is valuable to community members but that also helps a company build closer ties with current and potential customers.

Answer to Question 2

Answer: A
Explanation: A) Brand socialization is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.