Using teasers in electronic media as a way to pull readers or ...

[go.lag]

Using teasers in electronic media as a way to pull readers or listeners into a story or other document
 
  A) is unethical and should always be avoided.
  B) is appropriate only when large purchases are not involved.
  C) is acceptable, as long as the payoff is valuable and legitimate.
  D) is never appropriate for microblogging sites.
  E) was once effective, but is not any longer due to an Internet-savvy public.

Question 2

Marketers can use ________ to link the virtual world of online social networking with the physical world of retail stores.
 
  A) near-field collaboration
  B) location-based social networking
  C) rapid-response enumeration
  D) cloud-based social monetization
  E) mobile podcasting

[smrtceo]

Answer to Question 1

Answer: C
Explanation: C) Teasers are a form of advertising in electronic media. Typically, a teaser makes some kind of promise, and then withholds key information to motivate users to click a URL for more information.

Answer to Question 2

Answer: B
Explanation: B) Location-based social networking links the virtual world of online social networking with the physical world of retail stores and other locations.