Answer to Question 1
Answer: C
Explanation: C) The topic of a message is simply the general subject of the message. For example, To get the board of directors to increase the research and development budget is taking a position or stating a purpose, so it is not a message topic. However, funding for research and development is a message topic because it simply states the subject that the message will address.
Answer to Question 2
Answer: B
Explanation: B) When your audience will be skeptical about or resistant to your message, use the indirect approach: start with the evidence and build your case before you deliver the main idea.