Why are some companies adding gamification to their mobile apps? ...

[geoffrey]

Why are some companies adding gamification to their mobile apps?
 
  A) to reduce customer stress levels while they are on hold
  B) to improve the computational speed on corporate information systems
  C) to reduce the need for expensive customer service calls
  D) to increase user engagement
  E) to reduce employee headcount and other fixed costs.

Question 2

To increase employee connections, the sharing of ideas and improve brainstorming, some companies use
 
  A) product champions.
  B) gamification.
  C) location aware devices.
  D) information addiction.
  E) information technology paradox.

[tennis14576]

Answer to Question 1

Answer: B
Explanation: B) Gamification is the addition of game-playing aspects to an activity or a process with the goal of increasing user engagement, and it's a natural for social media and mobile devices.

Answer to Question 2

Answer: B
Explanation: B) On several collaboration and brainstorming systems, gamification encourages people to make more connections, share ideas, and boost their influence within a community.