Author Question: Which of the following is an example of Business Communication 2.0 in action? A) A manager sends ... (Read 70 times)

B · **on:** Jun 24, 2018

Which of the following is an example of Business Communication 2.0 in action?

A) A manager sends out weekly newsletters to employees.
B) An electronics store invites customers to submit YouTube videos showing how to install home theater systems.
C) An advertising firm creates a television commercial for a local automobile dealer.
D) A small business owner rents sign space on neglected downtown buildings to promote revitalization efforts.
E) All of the above are examples of Business Communication 2.0.

Question 2

A manager hears the part of a message that supports his agenda, but doesn't seem to notice evidence that contradicts his point of view. The manager is engaging in

A) discrimination.
B) misreading.
C) selective perception.
D) stereotyping.
E) information overload.

strudel15 · **Reply #1 on:** Jun 24, 2018

Answer to Question 1

Answer: B
Explanation: B) Inviting customers to submit how-to videos accomplishes several things. It provides useful information to new customers and allows existing customers to pay an important role in developing product and service enhancements. Such outcomes can convert curious shoppers into loyal customers.

Answer to Question 2

Answer: C
Explanation: C) Selective perception occurs when a person hears what he or she wants to hear. Listeners tend to tune out or fail to notice parts of communication that do not directly support their points of view. When they see or hear only their own point of view, they are engaging in selective perception.