Author Question: In order for audience members to respond appropriately to a business message, they must A) ... (Read 51 times)

segrsyd · **on:** Jun 24, 2018

In order for audience members to respond appropriately to a business message, they must

A) remember the message.
B) be able to respond to the message.
C) be motivated to respond to the message.
D) do all of the above.
E) do none of the abovecommunication is a simple process that everyone is naturally good at.

Question 2

A corporate executive who's staked her reputation on an aggressive advertising strategy might use ________ and distort or ignore evidence that suggests the strategy isn't succeeding.

A) discrimination
B) misapprehension
C) selective perception
D) stereotypical receptivity
E) counterintuitive modeling

dyrone · **Reply #1 on:** Jun 24, 2018

Answer to Question 1

Answer: D
Explanation: D) First, the recipient has to remember the message long enough to act on it. Second, the recipient has to be able to respond as you wish. Lastly, the recipient has to be motivated to respond. The other answers are only one part of what the audience must do to respond appropriately.

Answer to Question 2

Answer: C
Explanation: C) In the phenomenon of selective perception, a person may distort or ignore any information that doesn't conform to his or her perception of reality.