In the first step of the communication process, the sender A) ...

[809779]

In the first step of the communication process, the sender
 
  A) decides what to say.
  B) chooses a communication channel.
  C) has an idea.
  D) chooses a communication medium.
  E) evaluates his or her options.

Question 2

To adopt an audience-centered approach to communication, what do you need to learn about your audience? List at least three specific attributes.
 
  What will be an ideal response?

[bhavsar]

Answer to Question 1

Answer: C
Explanation: C) Whether a communication effort will ultimately be effective starts with an idea. For example, if you have a clear idea about a procedure change that will save your company time and money, the communication process is off to a strong start. However, if all you want to do is complain and do not have any solutions to your complaint, you probably will not communicate anything of value to your audience. The other answers are what the sender should do after having an idea.

Answer to Question 2

Answer: An audience-centered approach requires learning as much as possible about the receiver's biases, education, age, status, style, and personal and professional concerns.