In advertising, a vague or exaggerated claim such as 20 less fat is called:
A) caveat emptor.
B) false witness.
C) puffing.
D) none of the above.
Question 2
One of the founding concepts of libertarian capitalism is caveat emptor, which means:
A) truth in advertising.
B) let the buyer beware.
C) always maximize profits.
D) sales potential.