This topic contains a solution. Click here to go to the answer

Author Question: The Making of Self and World in Advertising What would be your main and supporting claims on ... (Read 60 times)

rl

  • Hero Member
  • *****
  • Posts: 579
The Making of Self and World in Advertising
 
  What would be your main and supporting claims on this?

Question 2

Advertising: The Whole or Only Some of the Truth?
 
  What would be your main and supporting claims on this?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

sokh

  • Sr. Member
  • ****
  • Posts: 357
Answer to Question 1

Associative advertising is morally suspect inasmuch as it undermines the development of virtues in both consumers and advertisers.


  • Associative advertising attempts to influence people not on the basis of any sincere desire to improve their lives, but rather to make a profit. In many instances it attempts to influence people to buy products that are harmful. It thus tends to desensitize its practitioners to the compassion, concern, and sympathy for others that are central to the development of moral virtue.

  • Consumers are encouraged to try to fulfill non-market desires by impossible means and inevitably find themselves frustrated and disappointed. A further result of the emphasis on consumer goods is that the non-market cultivation of the virtues essential to a fulfilling life is not given its proper place.


Objections Considered


  • Associative advertising is not a violation of individual autonomy.

  • Associative advertising must to some degree satisfy the desires it appeals to or it would not be effective.

  • Associative advertising enriches otherwise unsatisfying lives.

  • Associative advertising is essential to the economy of an industrial society.

  • It is far from clear that there are realistic alternatives to associative advertising.



Answer to Question 2

Marketers are under no obligation to tell the whole truth about a product, so long as they do not mislead or deceive their customers. The truth about an item or service being traded should be told. But this does not ... mean that the whole truth should be told, including various matters associated with the buying and selling of the item or service in question-such as, its price elsewhere, its ultimate suitability to the needs of the buyer, its full value and so on.
The view that a marketer must divulge all the information a client would find useful presupposes the ethical theory of altruism, i.e. the view that one's primary duty is to advance the interests of others.
Other ethical theories, e.g. utilitarianism, Kantianism, classical ethical egoism, do not support the view that one has an obligation to tell the whole truth about a product.
There is good reason to reject altruism as an ethical theory.
Therefore there is good reason to reject the claim that marketers are under an obligation to tell the whole truth about a product.
Objection Considered
This position would allow a marketer not to inform a customer about a serious product defect, so long as the customer made no inquiries.
Reply to Objection
Machan introduces the notions of essential features and rational expectations. If a product's defect prevents it from fulfilling it's essential function the marketer is deceiving a customer not to inform her of the defect, since she has a legitimate expectation that a product will be able to fulfill its essential function.




rl

  • Member
  • Posts: 579
Reply 2 on: Jun 19, 2018
YES! Correct, THANKS for helping me on my review


nyrave

  • Member
  • Posts: 344
Reply 3 on: Yesterday
Excellent

 

Did you know?

There are approximately 3 million unintended pregnancies in the United States each year.

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

The liver is the only organ that has the ability to regenerate itself after certain types of damage. As much as 25% of the liver can be removed, and it will still regenerate back to its original shape and size. However, the liver cannot regenerate after severe damage caused by alcohol.

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

For a complete list of videos, visit our video library