Author Question: Which of the following is accurate? a. Most Fortune 500 companies lose 50 percent of their customers ... (Read 131 times)

CQXA · **on:** Jun 28, 2018

Which of the following is accurate?
a. Most Fortune 500 companies lose 50 percent of their customers within five years.
b. The average company communicates only four times per year with their customers.
c. It costs 7 to 10 times more to acquire a new customer than it does to retain an existing customer.
d. A 5 percent increase in customer retention can increase profits 25 to 125 percent.
e. All of these choices are true statements.

Question 2

Telescoping error is the tendency to remember an event as having occurred more recently than it did.
a. True
b. False
Indicate whether the statement is true or false