Author Question: In order to build the sale, minor buying motives should be addressed before major buying motives. ... (Read 92 times)

ENagel · **on:** Jun 28, 2018

In order to build the sale, minor buying motives should be addressed before major buying motives.

Indicate whether the statement is true or false

Question 2

Which of the following is FALSE?
a. When using the funnel approach to questionnaire design, the researcher will start with broad questions andprogressively narrow the scope of further questions.
b. Classification information is the heart of the survey and is so called because it will be classified into theappropriate categories of the dummy tables.
c. Target information should be secured first and classification information last.
d. In dealing with sensitive issues when designing a questionnaire, the preferred alternative is to avoid thesetypes of questions altogether, if at all possible.
e. One way of dealing with sensitive questions is to hide them in a group of more innocuous questions.