The best type of question to use to uncover motivations and rich descriptions of feelings and attitudes is
a. leading.
b. closed-ended.
c. fixed-alternative.
d. open-ended.
e. projective.
Question 2
Organizations like Equinox, Amway, and Tupperware target individual customers as selling agents and rely on their interpersonal networks for direct-selling efforts. This is best thought of as an example of marketers using weak ties to
a. identify new networks.
b. build up advertising.
c. create new secondary reference groups.
d. build up distribution with large companies.
e. sell within secondary reference groups.
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