Author Question: Associative reference groups are groups that a. have expertise that we need. b. reflect exciting ... (Read 49 times)

tnt_battle · **on:** Jun 28, 2018

Associative reference groups are groups that
a. have expertise that we need.
b. reflect exciting and emotionally fulfilling but unrealistic expectations.
c. we admire and wish to be like.
d. we do not wish to emulate.
e. we belong to.

Question 2

When planning a sales presentation, the salesperson should begin by ________.
a. setting one or more objectives
b. qualifying the prospect
c. determining the appropriate pricing structure
d. assessing the need for visual aids
e. writing an executive summary