Author Question: With rising prosperity in Japan starting in the late 1960s, many of the middleclass emulated the ... (Read 93 times)

tatyanajohnson · **on:** Jun 28, 2018

With rising prosperity in Japan starting in the late 1960s, many of the middleclass emulated the American middle-class lifestyle in order to be like their American counterparts. This is an example of the influence of a(n) ____ reference group.
a. schematic
b. reflective
c. aspirational
d. dissociative
e. associative

Question 2

In order to be a qualified prospect, the prospect must play a role in the purchase decision process.

Indicate whether the statement is true or false