In determining the type of questionnaire and the method of ...

[JGIBBSON]

In determining the type of questionnaire and the method of administration the researcher need not specify
 a. precisely what primary data are needed.
  b. how these data might be collected.
  c. what degree of structure will be used.
  d. what degree of disguise is warranted.
  e. the method of statistical analysis to be used.

Question 2

Opinion leaders play an important role in other consumers' acceptance of new offerings primarily because they are
 a. attractive.
  b. part of the consumer's reference group.
  c. opinionated.
  d. personal.
  e. credible.

[chereeb]

Answer to Question 1

e

Answer to Question 2

E