Author Question: An individual who acts as an information broker between the mass media and the opinions and ... (Read 35 times)

audie · **on:** Jun 28, 2018

An individual who acts as an information broker between the mass media and the opinions and behaviors of an individual or group is known as a(n)
a. media broker.
b. market follower.
c. information bridge.
d. opinion leader.
e. influencer.

Question 2

Andy is a salesperson for a large office products company. He always turns to Sharon for help finding leads within her industry. Sharon is well respected in her industry and usually knows a lot about the what's going on within it. To Andy, Sharon is a ________.
a. referral
b. visible account
c. center of influence
d. non-competing salesperson
e. none of these choices