Author Question: While completing a survey on attitudes toward house ownership, John was hit by an attack of ... (Read 65 times)

mcmcdaniel · **on:** Jun 28, 2018

While completing a survey on attitudes toward house ownership, John was hit by an attack of indigestion. Which of
the following best accounts for the difference between John's and another respondent's scores?
a. A true difference in attitudes
b. A true difference in personality between John and Bob
c. A difference due to temporary personal factors
d. A difference due to situational factors
e. A difference due to variations in administration.

Question 2

For equity to occur, the buyer must perceive that
a. the product or service meets expectations.
b. there is a fairness in the exchange.
c. the objective cause of the marketer-related problem is equivalent to the subjective cause.
d. the locus of control of the problem is with the customer.
e. there is at least a mildly positive evaluation of the product.