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Author Question: Which attitude rating scale offers respondents the greatest degree of freedom in providing answers? ... (Read 181 times)

viki

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Which attitude rating scale offers respondents the greatest degree of freedom in providing answers?
 a. Itemized-ratings scale
  b. Semantic-differential scale
  c. Graphic-ratings scale
  d. Summated-ratings (Likert) scale
  e. Comparative-ratings scale

Question 2

Ted discovered that the white dust on his donuts was not powdered sugar but mold. The supermarket gave him two free boxes of donuts and explained that the problem was temporary and related to the supplier and therefore, was not under their control. This is best thought of as an application of
 a. schematic theory.
  b. cause-and-effect modeling.
  c. equity theory.
  d. cognitive dissonance.
  e. attribution theory.



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zoeyesther

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Answer to Question 1

c

Answer to Question 2

E





 

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