Author Question: Which of the following statements about the ordinal scale is TRUE? a. There is a consistent order in ... (Read 104 times)

cdr_15 · **on:** Jun 28, 2018

Which of the following statements about the ordinal scale is TRUE?
a. There is a consistent order in whatever numbers are assigned to the scale.
b. It is possible to calculate the median as a measure of central tendency.
c. Two individuals with the same rank order response can have very different feelings about what they ranked.
d. It is impossible to say how much any individual respondent preferred one object to another.
e. All of the above are true.

Question 2

Within the disconfirmation paradigm, performance determines
a. consumers' perceptions of risk.
b. ambiguity.
c. expectations for product outcomes when motivation is high.
d. whether expected outcomes have been achieved.
e. expectations for product outcomes when motivation is low.