Author Question: Fred felt a high level of satisfaction with his new computer right after purchase, but his ... (Read 72 times)

V@ndy87

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Fred felt a high level of satisfaction with his new computer right after purchase, but his satisfaction steadily declined over time. He is most likely what is known as a ____ consumer.
 a. highly affective
  b. high-involvement
  c. low-involvement
  d. high need for cognition
  e. low need for cognition

Question 2

Which of the following represents illegal activity or behavior?
 a. Being pushy.
 b. Using high pressure tactics.
 c. Exaggerating benefits.
 d. Deceiving a customer.
 e. None of these is an illegal activity.



vseab

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Answer to Question 1

B

Answer to Question 2

e



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