Fred felt a high level of satisfaction with his new computer right after purchase, but his satisfaction steadily declined over time. He is most likely what is known as a ____ consumer.
a. highly affective
b. high-involvement
c. low-involvement
d. high need for cognition
e. low need for cognition
Question 2
Which of the following represents illegal activity or behavior?
a. Being pushy.
b. Using high pressure tactics.
c. Exaggerating benefits.
d. Deceiving a customer.
e. None of these is an illegal activity.
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