Author Question: Which of the following is NOT true when a scale is a ratio scale? a. The scale allows for comparison ... (Read 116 times)

Chelseaamend · **on:** Jun 28, 2018

Which of the following is NOT true when a scale is a ratio scale?
a. The scale allows for comparison of the absolute magnitude of numbers.
b. The zero point is established arbitrarily.
c. If a is greater than b and b is greater than c, then a is greater than c.
d. If a equals b and b equals c, then a equals c.
e. The mode and the median are permissible measures of central tendency.

Question 2

Evaluations and feelings for products and services are
a. generally permanent and stable over time.
b. generally temporary but more stable than attitudes.
c. free of specific consumption situations.
d. likely to depend heavily on the brand name.
e. generally temporary and unstable over time.